What we do?

D & Company Nordic AB offer a revolutionary digital platform for opticians, watch the movie.

By becoming a Nordic eyewear supplier, of both digital solutions and products, we will present a whole new concept to the market and change the way opticians do business.

Our mission is to design, produce and sell our own as well as licensed eyewear brands relevant to the Nordic consumer. Our distribution is focused on opticians, export distributors, key accounts and travel retail. Watch the Efva Attling movie at Stureoptikern (Swedish only).

We differentiate ourselves by offering unique e-commerce solutions and lens services in order to allow our trade customers to sell and market our products in a modern and highly cost-effective manner.

The online store is an extension of the physical store, containing the same range and offers on frames, lenses, contact lenses and sunglasses. The prices are taken from the store’s administrative system.

IDUN gives you the same functions that you can see in the best online stores today. The platform also contains links to suppliers, the opportunity to sell lenses, provide advice and handle prescriptions. It is quite simply a so called omni-channel concept, in which the store and the online store are integrated, giving the customers what they want, both online and in store..

Three out of four consumers today search for information online before buying contact lenses or glasses. More than 50% of all contact lenses in Sweden are bought online while, at the same time, surveys show that many consumers would rather buy from their optician if the prices and terms of delivery were the same.


Hur fungerar det?

Vi har en prenumerationsmodell för våra digitala optikertjänster, vilket innebär att du som optiker snabbt och enkelt får tillgång till en egen nätbutik som du kan anpassa efter dina önskemål och behov.

Det som skiljer vår produkt från andra e-handelslösningar är att vi har ett tydligt fokus på optikmarknaden. Tjänsten är lätt att integrera med de system som du använder idag, och låter dig lägga till både egna märken och underleverantörer.

Vill du veta mer? Kontakta oss så håller vi dig uppdaterad.